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Event Date
Swachhata Hi Seva Campaign 2026 was launched at ICAR-Central Tuber Crops Research Institute (ICAR-CTCRI), Thiruvananthapuram, on 17 September 2026 under the theme “Swachhata Mein Sahbhag, Swachh Bharat, Viksit Bharat.”
Campaign banners were displayed at prominent locations of the Institute, including the Rootscape arena, reception area and main entrance. The campaign material was also displayed on the digital board near the reception area.
The programme commenced with the Swachhata Pledge led by Dr. G. Byju, Director, ICAR-CTCRI, in the presence of staff members, students, research scholars, contractual personnel and housekeeping staff. Dr. P. Murugesan, Chairman, Swachh Bharat Abhiyan Institute Committee, welcomed the participants and briefed them on the Ministry and ICAR instructions, as well as the theme and objectives of Swachhata Hi Seva 2026. Sri B. T. Hareesh, Member Secretary of the Swachhata Committee, explained the date-wise activities proposed during the campaign.
Following the formal inauguration and pledge-taking ceremony, a Swachhata Hi Seva selfie point installed near the sales counter was formally inaugurated by the Director. Participants used the selfie point as part of the campaign awareness activity. The Director also addressed the volunteers and participants and highlighted the importance and theme of Swachhata Hi Seva 2026. A total of 120 participants attended the first-day programme